Gyms and sports centres are facing fierce competition and, in this situation, the commitment to technology is key to respond to the main challenges of the industry, such as member retention, the creation of personalised experiences and differentiation.
Among the technologies that are beginning to make an impact in response to these challenges is the 3D fitness body scanner, which is becoming a disruptive tool, helping establishments differentiate themselves in a saturated market.
From its origins in fashion, this technology has come a long way. Thanks to its non-invasive nature, speed, and precision, it has opened up new possibilities in fields such as health, aesthetics, or in our case, fitness.
Do you want to know how installing a 3D body scanner for fitness can revolutionise your gym? Keep reading and we will tell you everything.
New technologies in the fitness industry
Market situation
The COVID-19 pandemic has accelerated digitalisation in countless industries, and fitness has been no exception. The need to be physically active at home boosted the rise of home sports and “smart bodies”—intelligent bodies monitored with advanced technologies. It has also changed the perception of health and well-being, making more people interested in having an active lifestyle.
All this has resulted in an increased demand for technological solutions that can be easily integrated into daily routines and provide tangible results, as well as more personalised and efficient experiences in sports establishments, improving member tracking and promoting their retention.
Prominent technologies in the fitness industry
This rapid technological evolution of the industry in recent years has favoured the development and democratisation of several technologies:
- Smart wearables: Devices such as smartwatches, activity bracelets, and heart rate monitors that record real-time data on exercise, sleep or heart rate, among others.
- Tracking apps: Apps that help users record their diet, physical activity, weight and other health metrics, providing detailed analysis and personalised recommendations.
- Virtual training platforms: Services that offer non-face-to-face exercise lessons and programmes adapted to users’ needs.
- Artificial intelligence (AI) and machine learning: Technologies that analyse user data to offer personalised recommendations and predict health and performance trends.
- 3D body scanners: Tools that measure and analyse body composition, offering a detailed view of body measurements, muscle mass, body fat, and other health indicators. And now we will delve deeper into them.
3D body scanners for fitness
3D body scanners are a significant innovation in the fitness realm. These devices allow for a precise reconstruction of the human body in a matter of seconds, offering detailed data that can be used to personalise training, establish a starting point and monitor users’ progress or even detect potential injuries and ailments at an earlier stage.
A clear example of the usefulness of this technology can be seen during the onboarding process, when new members can get an accurate assessment of their current fitness level, which facilitates the creation of personalised training plans from day one.
In addition, continuous monitoring of the user’s progress using 3D scanners not only improves the customer experience, but also increases motivation by tangibly visualising their progress. This customisation and detailed tracking capability is a powerful tool for retaining members, a critical aspect for any gym.
Benefits of body scanners in wellness centres
3D body scanners offer multiple benefits for both gym users and the businesses themselves.
For users
- Precise Measurements: 3D scanners provide accurate data on body measurements, allowing for the detailed tracking of physical changes. This precision is essential for designing effective and personalised training programmes.
- Personalisation of Workouts: With the help of precise body measurements, trainers can design personalised workout and nutrition plans, increasing effectiveness and results. The ability to adapt workouts to each individual’s specific needs significantly improves outcomes.
- Motivation and Adherence: Visualising progress tangibly through 3D measurements can be a key motivating factor in maintaining adherence to training programmes. Seeing results graphically helps users stay focused and committed to their goals.
For gyms
- Market Differentiation: Offering innovative technologies like 3D scanners can be a significant differentiating factor against the competition. Gyms investing in this technology can position themselves as leaders in innovation and service quality.
- Member Retention: Personalisation and continuous monitoring increase customer satisfaction, reducing dropout rates. Members who feel they are receiving a personalised, high-quality service are more likely to remain loyal to the gym.
- Onboarding Optimisation: A premium, personalised onboarding process can increase retention from the outset and enhance the new member experience. A good start can make all the difference in customer perception and long-term engagement.
Why choose the 3D Avatar body app?
The 3D Avatar Body technology stands out for several reasons compared to traditional physical scanners:
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- It is much more economical, allowing even small gyms to offer advanced services without a large initial investment.
- The measurements are sufficiently accurate to allow detailed monitoring of the body’s progress, without the need for specialised professionals to operate the scanner.
- It easily integrates with gym applications via APIs, making it easy to incorporate scan data into member management platforms.
- It allows scanning to be done from home, which is especially useful for users who are considering joining a gym and want to register online, increasing the likelihood of conversion.
- No physical space is required on the premises and no staff member is needed to operate a machine.
- It removes the maintenance costs of physical scanners associated with calibrations and possible breakdowns.
Ultimately, installing 3D fitness body scanners in gyms and fitness centres not only improves the user experience through personalisation and detailed tracking, but also offers significant competitive advantages for businesses.
3D Avatar Body, in particular, presents itself as an advanced, cost-effective and easy-to-integrate solution that can be a key differentiator for gyms in a highly competitive market. Betting on this technology is an investment in the future of the industry, where precision and customisation will be key to success.
Do you want more information about Avatar 3D technologies? Contact the IBV through the following form:
